The Ask: Examine the different users and lab types that could use a protein fluorosequencing device to determine market fit, beach heads, consumables models, and build a roadmap to commercialization for a small early phase start-up in the proteomics space incubated by the University of Texas at Austin.
Team Composition: Two Creative Directors, Associate Creative Director, Sr Interaction Designer, Sr Strategist, Sr Visual Designer, Program Manager
My Role: Associate Creative Director/Sr Interaction Designer/Industrial Designer
Project Timeline: 12 weeks
Challenges: This was a very different type of project for me where we were not really designing software, but understanding the service side of research science and how we could build an offering that fit into different lab environments. Having to become familiar with the space and understand the science enough to have helpful conversations as we traversed oncology, Ag science, and educational spaces was difficult enough, but then we decided to also take a stab at rethinking the physical form to make it look more productized was above and beyond.
Learnings: The type of lab really changes the demands asked of an instrument, but it seemed very feasible to build the instrument and consumables in a way that could be as useful and common as DNA sequencing devices.
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